Don't judge a book by it's cover

Spotted this in London and found the picture recently

And loved it all over again. None of the usual distractions: recommendations (of the author's previous book) from someone you like to read; glossy art work; the brand /reputation of the author; or even an intriguing title.

Just the premise in bullet points. Plain packaging. A surprise!

And a no questions asked return policy.

Brilliant.