The VBR illustrates to a prospect what they will gain from a meeting or conversation with you, that the conversation is relevant to their individual circumstances, rather than imposing your own sales agenda on them
Think of the reasons you request a meeting how many are VBRs and how many are not?
Which of these would you keep? Which would you kill?
I'd like to catch up for a coffee?
I read your comments on LinkedIn about the unique challenges you’re facing with the return to work mandate. I’d like to schedule a meeting to gain a fuller perspective, and share with you how we’ve been able to assist other businesses with the same issues
I'm going to be in Hong Kong next week and would love to meet up
It has been a while since we met. I thought I would touch base and see how things are going
I understand that your business is expanding and looking to grow. Given our current work with you and our expertise helping businesses like yours maximize their sales/turnover I wanted to make a time to meet with you to see how we can work together to help you achieve your business expansion goals
We've launched a new product and I'd like to share details of it with you
Which would make you say yes to the meeting?...
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