I’ve experienced sales from several sides of the table: carrying a target as an individual contributor, managing and leading sales teams, working in sales effectiveness and enablement, and coaching leaders and sellers. That experience helps me understand both the commercial pressures salespeople face and the leadership environment that shapes how they perform.

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I work with sales leaders to lead and coach more effectively, teams to improve how they work, learn and sell together, and individual sellers to strengthen discovery, confidence, value articulation, stakeholder engagement and opportunity strategy. We can also work directly on the opportunities that matter, deal coaching, pitch rehearsal, discovery preparation and customer meeting support, using the real work as the place where development happens.

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AND I've been made redundant three times: in 2002, 2018 and 2026.

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The first time, it knocked the stuffing out of me. The second time, I discovered the value of a network I'd spent years building. The third time, I realised I wasn't looking for another job at all.

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Across a career spanning Europe, Asia and North America, I've been a project manager, sales leader, managing director, trainer, facilitator, solution consultant and executive coach. I've changed industries, countries and careers. I've helped other people get promoted, relocate internationally, navigate organisational change and work out what they want to do next.

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Those experiences have taught me that a career transition isn't simply about finding your next job.

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It's about understanding the future you want, recognising the resources you already have, and working out how to get from here to there.

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That's the work I now do with others.